Trends spotlight: Fragrances, infused with… pheromones?

Fragrances have always been a way to make a statement. Without ever seeing or saying anything, someone can instantly judge you by the way you wear your own unique scents. In recent news, there has been an upward trend in the idea of perfumes and colognes, infused with synthetic human pheromones.

But what exactly are pheromones? And do they actually work?

Pheromones are natural chemicals that are secreted onto the skin via sweat glands. Every individual has their own unique signature, which has different pheromones in different ratios. Scientists believe that the vomeronasal organ (responsible for processing them), can signal to other human beings certain information on a subconscious level. Information like apporximate age, sociability, social status, aggressiveness, and more.

In nature, pheromones are used to attract mates, find food, and ward off predators – but does it really translate into humans being able to use them for their own personal gain?

A growing community of experienced pheromones users think so. While the mainstream public tends to discard the idea of pheromones being able to “influence” someone through the use of pheromones, this community tests pheromone products thoroughly, and collectively report on their findings. The bizarre, yet exciting concept of pheromone-infused colognes and perfumes is definitely possible, at least to this group of motivated individuals.

Among the veterans of pheromon testers, is Phero Joe – owner of the House Of Pheromones.

On his website he claims that pheromones can create “intense personal magnetism, that attracts high quality friends, romance, and success… pheromones will create a substantial difference to your life, including how people perceive you. Have you ever been instantly “magnetized” by someone? Someone you find so interesting, you can’t help but wonder what makes them so special? Personal magnetism is something that comes from the inside, and can open doors in life that would otherwise always be closed to you. Beauty may attract a person, but personal magnetism will make people do just about anything for you”.

After an exchange of several emails, he also says men’s pheromone products are usually catetgorized into 3 main purposes: attraction, social, and “alpha” status.

We were also informed that there is a pretty good reason why the idea of pheromones tends to be frowned upon, or instantly labelled as snake oil among the general public – hype. Unfortunately, in his particular industry, there seems to be a huge number of vendors out there that will make just about any claim in order to sell off sub-par products, which is why House Of Pheromones was created in the first place.

While we can’t deny that the science fascinates us to no end, it will certainly be an interesting concept to keep an eye on in the near future. We will definitely be staying tuned at the House Of Pheromones for developments in this area of study – not just for the science, but also how quickly it seems to be growing as a strong selling point for mainstream perfume and cologne manufacturers.

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